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Program: World Tourism Conference 2013

Theme: NA

Organized by: Government of Malaysia, UNWTO

Date: 10/21/2013

Venue: Melaka, Malaysia

Details: The World Tourism Conference 2013 held in Melaka, Malaysia from the 21 - 23 October 2013. The current and relevant issues of the tourism industry were discussed. Key areas for discussion included the following: Beyond Mass Tourism: In order to ensure that the sector and economies prosper with higher yield markets, they should capitalize on niche products, pricing correctly and targeting the right markets. Innovative Marketing: The new approaches for attracting affluent travellers include innovative and creative products and maintaining a strong brand identity to develop dynamism and continuous progress in the industry. Directions for Tourism Product Development: New directions include the benefits of tourism products focusing on homestay and its variants, the potential of domestic tourism as well as youth and Gen-Y Travellers, and synergies between conservation and commercial viability.

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International Journal of
Hospitality and Tourism
An International, Biannual,
Double Blind Peer Reviewed
ISSN: 2240-5371
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